an update, in fits of keystrokes
The cinnamon grahams fiasco continues! Except they’re not referring to it as a fiasco, because they don’t see anything wrong in what they’re doing! Which is what annoys me most of all!
Here’s what’s going down. This is a quote from the back of the box:
“Why not email us at curiously.different@cpuk.nestle.com to tell us how you would describe the taste.”
It wasn’t so bad when they were doing it themselves, but now they’re involving the general public and asking them to participate, and I think that’s taking it a little too far, don’t you?
I decided to send an e-mail to the people in charge, to try and sort this mess out.
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TO: curiously.different@cpuk.nestle.com
FROM: Tom
SUBJECT: Indescribable? Really? You sure?
Hello Nestle,
It was with much dismay that I read the back of my box of cinnamon grahams this morning as I munched on them, and what I read turned what was normally a delicious cinnamonny* way to start my day into what could only be described as what LIES would taste like if covered with milk and served in a bowl made of DECEIT.
You see, I found it hard to comprehend that you were not only describing the so-called ‘indescribable’ taste right there in the same sentence (”toasted cinnamon squares”) but also asking the general cinnamon-graham-eating public to enter into this mind-numbing vortex of trying to describe the indescribable. As such, I thought I’d recommend a few alternative slogans for your marvellous cereal:
- the as-of-yet indescribable taste of cereal x
- the fairly easy to describe, yet orally complex, taste of toasted cinnamon squares
- the indescribably delicious taste of toasted cinnamon squares
- toasted cinnamon squares that have a taste that is somewhat hard to pigeonhole.
I appreciate that none of these roll off the tongue quite as conveniently as ‘the indescribable taste of toasted cinnamon squares’, however I feel that once adopting one of the above slogans, your loyal customer fan base will no longer be worried (and dare I say it, verging on vexed) about the conundrum you present them with.
indescribably yours,
Tom Milsom
*is that right? You’re the experts!
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No reply as of yet. I’ll wait it out and see what happens.
Yup, this is actually a picture that my close friend and member of my (non-obsessive) fan club Alex Sims painted of me! She is an awesome artist and a really lovely person, and you can find her stuff