Broadcast Yourself
This is a response to a blog post by Ben Carr, a normally relatively sane and engaging person, which you can find here.
In it, he outlines how the community built around Youtube is falling apart now that certain people are treating it as serious business to, y’know, make a living out of what they love to do. The people to blame for the fall of the community, Ben says, are people like Nerimon and Charlieissocoollike and Blade376, all of whom are successful youtubers who are capitalising on their success and trying to squeeze more out of what they have by suggestively titling their videos and jumping on bandwagons.
The example he uses is ‘The Zone’, which he claims is “the new concept from Myles and Charlie”. If it were indeed a new concept for a show by Myles and Charlie, it would back his point up excellently, because it would serve to further themselves with no consideration for the lesser-subscribed members of the community. As it happens, it was Tom Bacon’s end-of-year university project for his course in television production, which both Charlie and Myles (and Alex and Ed and I, as it happens) gave their time for to help out. For free. Tom Bacon has under 1,000 subscribers.
It’s this ignorant, furious approach to trying to kill the cancer that is killing the community that makes nobody any friends and hurts the feelings of a shit-ton of people, myself included. I’m good friends with Alex, and I work with him a lot on his music projects. His new album is something we have both poured our hearts and souls into to make it as exciting, fresh and enjoyable as possible. Alex has put a whole lot of his own money into it too, and won’t see a profit from it for months. I don’t see why an insatiable urge to create and give is something that needs to be derided by people who do the same thing but on a smaller scale.
Nobody is killing the community. The community is shifting and evolving, and you’re angry at how you no longer share the aims that Alex and Charlie are reaching for. Here’s news for you - there was a community way before you even discovered youtube, and you’re as insignificant a speck in it as anyone is. Alex and Charlie are two people who love to communicate, create and entertain, regardless of the commercial success that comes their way. That’s how we all are. And now they’re entering into the real, big, scary world of content creation, they’re having to behave like adults. Does that scare you? Because it fucking should. You can piss around on YouTube making wacky little comedy videos all you want, but if communication and entertainment is your aim, making things that will appeal to a wide range of people and entertaining them successfully is the most admirable and sensible thing to do. Who are you to mock that?
YouTube and the community around it was a freak accident that worked beautifully for so many sweet months before it became bloated and putrid from the accelerated growth it received by people all wanting to cash in on this success. YouTube is a platform for art and creative content, and friendship is for friendship. The two mixed well at the start and friendships and collaborative partnerships have been formed through it in many amazing, successful ways, but the creative aspect outgrew the community a long time ago.
The fuss you kick up about ‘only being in it for the views’ is utterly nonsensical. What else IS there on YouTube? We have our friends, and we have our work, and we keep them separate, and if that offends you, I have no idea why the hell it should. It’s healthy to abandon twitter, it’s healthy to abandon facebook and formspring and tumblr and all the shit that’s out there, because all it does is serve to disseminate informal, poorly-constructed ideas that could be so much better if only you fucking worked on them for a bit. Go for it Ben, say you’re sick of twitter and then whore out your new private twitter account, let people boost your ego without you really doing anything, do your blogtv shows, post your blogs, because people will follow you and tell you you’re brilliant until your head is the size of Antarctica because they’re NICE PEOPLE. But to be a communicator, an entertainer and a proper content creator, some of us have realised that we have to leave all that sickening fake friendy-lovey bollocks behind and focus solely on making things that have some element of worth in the real world with our friends - our real, true friends - the ones we respect enough to collaborate professionally with and strive, through all the difficulties and hard work, to create something that is better than anything ever created before.
Now THAT is a community.